The AI command desk for modern tour operators
Every departure, every guide, every dollar — in one place.
Built for East Coast tour operators. Walking tours, cathedral and museum tours, sightseeing, group and school travel. Group inquiries get answered in minutes. Balances get collected before departure. Nothing lives in a spreadsheet or someone's head.
Running SJ Innovation's own operations for over a year.
46
pre-configured AI agents
1+ year
running in production
40+ hours
saved a week
4 weeks
to go-live
What breaks in a tour operation
Three things go wrong in almost every operation we look at.
Group inquiries go cold
A school or coach operator emails on Monday and hears back on Wednesday. By then they have booked with someone who replied first. Slow replies cost you the largest bookings you get.
Money is chased by hand
Deposits taken one way, balances another. Who paid, who owes and who is travelling on Saturday lives across an inbox, a spreadsheet and a booking widget that do not talk to each other.
Operations live in one head
Which guide can take the cathedral route, which venue needs 48 hours notice, which departure is close to capacity. When that person is off, the answer is unavailable.
What TourDesk does
Four parts of the operation, in one desk.
Running the tours
The daily operating picture, out of spreadsheets and into one calendar.
- Departure calendar with capacity and seasonality
- Guide roster and assignment
- Venue and partner records with their rules
- Deadline alerts before anything is missed
Selling the tours
Group business handled properly, from first email to final headcount.
- Group inquiry pipeline
- Group booking records with headcount and balance
- Operator portal so group leaders check their own bookings
- Call transcription with action items pulled out
Collecting the money
Most tour software does bookings well and money badly. This is the part we built for the money.
- Deposits at booking, balance collection before departure
- Proper invoices for schools, corporates and travel trade
- Cancellation policy applied automatically
- Venue revenue reconciliation
- Live revenue dashboard
The AI agents
Agents that do the follow-up work nobody has time for.
- Group inquiry responder that answers within minutes
- Balance chaser that follows up unpaid invoices on its own
- Review responder for TripAdvisor and Google
- Demand analyst that flags which departures are filling
Works with what you already use
Your data can sit on your own servers.
The platform is HIPAA-ready.
Four weeks to go-live
Week 1
Admin setup and integrations
Accounts, roles and your existing tools connected.
Week 2
Team training
Two-hour workshops and a small group of pilot users.
Week 3
Data import and agent tuning
Departures, guides, venues and bookings loaded. Agents tuned to your wording.
Week 4
Go-live
The whole team on the desk, with support alongside.
See it running on your own tours.
Tell us how you run departures today. We will walk you through the desk with your own tours, guides and group bookings in it.